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 COLORS IN
ADVERTISING
& WEB
DESIGN
What colors are best
for your business?
The
psychological association of a color is often more meaningful than the
visual experience. Colors act upon the body as well as the mind. Red has
been shown to stimulate the senses and raise the blood pressure,
while blue has the opposite effect and calms the mind.
When choosing your company
colors and website colors remember this rule: All
Colors are different on every computer monitor, don't believe
us?
Try
this test.
When choosing your logo or
website colors we recommend that you view our web-page color
chart, pick three colors you like and then ask some friends to
view the same colors, on the same Color Chart from their
computers. Overall you want to pick colors that appeal to the
majority of your clients and customers. Virtual
Color Chart
Try Answering these
questions, you will get them all correct:
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The golden arches welcome you to _____?
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The purple pill is
________.
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The soothing, pink antacid is ______.
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Can you guess the right
answers?
Put your mouse cursor over the
answers
The correct answer will turn green.
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1. What color gets the most attention & stands
out the most?
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2.People lose their tempers
most often in rooms of what color?
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Black
Blue
Red
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Black
Yellow
Pink
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3. What solid, reliable color implies genius?
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4. What color can cause people to
lose energy?
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Green
Brown
Black
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Green
Blue
Pink
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5. What is the least
appetizing color?
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6. What color usually represents luxury?
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Black
Yellow
Blue
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Gold
Silver
Purple
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Colors often have different meanings in various
cultures and business types. Researchers have generally found the following to be accurate:
| Color |
Real Estate
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Travel
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Child Care
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Food
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| Red |
Danger, Faulty |
Danger |
Hot, Danger |
Stimulates Hunger |
| Orange |
Bright, Optimistic |
Sun, Healthy |
Caution, Warning |
Healthy |
| Yellow |
Sunny, Happy |
Happy, Healthy |
Happy, Sunny |
Healthy |
| Blue |
Cooling, |
Water, Cool, Loyal |
Water, Cold |
Danger, Spoiled |
| Green |
Safe, Natural |
Natural, Healthy |
Safe, Fun |
Healthy |
| Cyan |
Cool, Relaxing |
Cool, Subdued |
Relaxing |
Danger, Unhealthy |
| Tan Brown |
Safe, Natural |
Smart, Reliable |
Safe, Environmental |
Elegant |
| Purple |
Artificial, Outdated |
Royalty, Luxury |
Friendly, Fun |
Danger |
| Black |
Unknown |
Authority |
Gloomy |
Danger |
| Color |
Finance |
Engineering |
Medical |
| Red |
Loss, Negative
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Hot, Danger
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Danger,
Emergency
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| Orange |
Urgent, Important
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Caution
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Healthy, Happy
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| Yellow |
Important, Cowardice
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Caution, Warning
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Jaundice
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| Blue |
Reliable, Corporate
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Water, Cold, Cool
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Death, Poison
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| Green |
Profit, Happiness
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Safe, Environmental
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Relaxing, Safe
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| Cyan |
Untrustworthy
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Unknown
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Poison
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| Tan Brown |
Smart, Reliable, Genius
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Safe, Environmental
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Calming & Relaxed
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| Purple |
Wealth, Luxury
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Unknown |
Artificial, Confusing
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| Black |
Elegant, Sophisticated |
Unknown |
Death
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VIRTUAL COLOR CHART
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Try our Virtual Color Chart to see what colors look best
as a website background and which colors look best as accent colors.
View
Our Virtual Color Chart
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COLOR TEST |
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We suggest looking at the Virtual Color Chart above when
deciding on your new website colors, but be aware that all computer monitors
display differing colors, what you see as green another monitor may see as
greenish blue or turquoise.
CLICK HERE TO
TAKE A COLOR TEST FOR YOUR MONITOR
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Business Hours
Mon-Fri:
8:00am to 5:00pm PST
Saturday:
By Appointment Only
Closed
Sundays
Customer Care Center 1-626-334-5770
E-Mail Us AT : Info@GraficaFX.com
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2007. GRAFICA FX . All Rights Reserved.
